Businesses spend thousands of dollars to create and promote their brand. Building brand awareness is a way to distinguish yourself from your competitors. Some describe branding as a promise you make to potential customers that you will consistently provide them with a valuable product. When you deliver on your promise, customers learn to associate your [...]
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Helicopters are an incredibly versatile tool in the aviation industry; they are widely used by emergency medical personnel to transport critical patients for care, they are used by police to track criminals who are on the run in vehicles or on foot, and they are used by radio and television news crews to provide up [...] Enterprise, the rental car and airport shuttle powerhouse, recently made the announcement for plans to convert its entire fleet of buses to 20% biodiesel over the course of the next five years. They are putting the plan into action immediately with a conversion of every bus across nine of the fifty North American markets that [...] It’s not only major companies like Air Canada and Air France (who both reported losses last quarter), that are suffering, pretty much every company in the aviation industry is feeling the pinch. Airlines are having to up the costs of many amenities like: checked bags, in-flight drinks and blankets to try and make up for [...] There are plenty of issues we face everyday in the aviation industry, this weekend gave of a perfect example of constraints put on our jobs that are completely out of our control. The East Coast (particularly the Mid-Atlantic region) was pounded with an outrageous storm that dropped anywhere from six up to more than twenty [...] As a bush pilot servicing hunters, fishermen and explorers in wildernesses, ranging from Alaska to the Amazon you have a pretty tough job. Not only do you have to deal with flying in adverse weather conditions, you need to land on really rough terrains, from icy plateaus to swampy lagoons and everything else in between. [...] |
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